Privacy Policy

Last updated: June 9, 2026

Bloom ("we", "us") is a women's wellness and fitness app. This policy explains what we collect, why, and your choices. We do not sell your personal data, and we do not use it for advertising or cross-app tracking.

Information we collect

• Account: email address (for sign-in) and a display name. Sign in with Apple may provide a relay email.
• Wellness data you enter: daily check-ins (mood, energy, sleep, journal notes), nutrition logs, workouts, and cycle details (e.g. last period date, cycle length).
• Apple Health (HealthKit), with your permission: steps, active energy, sleep, and menstrual-cycle data are read on-device to personalize your experience. Completed workouts may be written back to Health. Health data is processed on your device and only the derived entries you create are synced to your account.
• Diagnostics: basic device model, OS version, and app version included with optional feedback you send.

How we use it

Solely to provide app functionality: syncing your data across your devices, computing your cycle phase and tailored suggestions, generating AI coaching responses, and improving the app via feedback you choose to send.

How it's stored and shared

• Your data is stored in our private database (self-hosted Supabase/PostgreSQL) and protected by per-user access controls so only your authenticated account can read or write your rows.
• AI Coach: when you use the AI Coach, the messages and the wellness context you provide are sent to our AI provider (Anthropic) to generate a response. They are not used to train models. Don't enter information you don't want processed this way.
• We share data with no other third parties except as required by law.

Retention & deletion

We keep your data until you delete it. You can delete your account at any time from Profile → Account → Delete Account; this permanently removes your account and all associated data from our servers. You can also export your data from Profile → Export My Data.

Health data

Health and cycle data are sensitive. We never use them for advertising, never sell them, and never share them with third parties for their own use. You can revoke Health access anytime in the Apple Health app.

Children

Bloom is not directed to children under 13 (or the minimum age in your region) and we do not knowingly collect their data.

Your rights

You may access, export, correct, or delete your data. Contact us at [email protected] for any privacy request.

Changes

We'll update this page and the "last updated" date when this policy changes.

Bloom · Questions? [email protected]